Collection 1.5. Abstract Sustainable Clothing for Women

Inspiration from Abstract Expressionism and Fighting Women

Abstract Expressionism, born in the 1940s after World War II, marked a turning point in modern art. Our creative director was deeply inspired by this movement during her visit to New York museums, where primary colors (magenta, yellow, cyan, white, and black) dominate the works.

With this collection, we want to pay tribute to the female painters of this movement, who were often overshadowed by their famous partners. Each piece in this collection bears the name of a prominent Abstract Expressionist painter:

Elaine de Kooning

Elaine de Kooning was an Abstract Expressionist painter known for her focus on dynamic and colorful portraits. Her legacy inspires sustainable fashion through her ability to blend unique and bold techniques with an artistic vision. In this collection, her name symbolizes the fusion of art and ethical fashion for modern women.

Perle Fine

Perle Fine was one of the few prominent women in Abstract Expressionism, known for her geometric compositions and minimalist use of color. In our collection, she represents the elegance of simplicity, a key concept in sustainable fashion for women conscious of their impact.

Michael West

Michael West used textures and free brushstrokes to express emotions in his work, an approach that inspires the organic and unique designs in our collection. His legacy resonates with the values ​​of sustainable fashion: authenticity and creative reuse.

Joan Mitchell

Joan Mitchell, known for her abstract landscapes full of movement and color, is a key figure in this collection. Her works inspire us to incorporate fluid patterns and vibrant colors into sustainable garments for women who seek to stand out with purpose.

Mary Abbott

Mary Abbott was known for her experimental approach to color and shapes. In sustainable fashion, she symbolizes boundless creativity and the use of recycled materials to create unique and vibrant garments.

Jay De Feo

Jay De Feo, renowned for her monumental work “The Rose,” is a symbol of dedication and effort in art. In this collection, she represents the commitment to sustainable and ethical fashion, where each garment is unique.

Nancy Hillis

Nancy Hillis explored spontaneity in her work, reflecting the philosophy of sustainable fashion: creating from what already exists, repurposing materials, and adding meaning to each garment.

Helen Frankenthaler

Helen Frankenthaler revolutionized abstract art with her “color field” painting technique. In our collection, her legacy is reflected in garments featuring color blocks and minimalist lines, ideal for women seeking sustainable and modern fashion.

Limited Edition Sustainable Fashion: Recycled Fabrics and Ethical Design

To maintain our commitment and values ​​to sustainability, this collection uses fabrics salvaged from companies in liquidation and recycled buttons from old shirts. By giving these materials new life, we reduce textile waste and promote creative reuse in fashion.

Each garment is part of a limited edition, designed for conscious women who value exclusivity and the positive impact their clothing has on the environment.

Japanese Style Patterns and Unique Sleeves for Different Women

At CRUCA, our collection combines sustainable women’s clothing with designs inspired by Abstract Expressionism and Japanese style. The garments stand out for their unique sleeves and elegant patterns, designed for women seeking a distinctive and responsible style, aligned with ethical and sustainable fashion.

Each blouse is named after a prominent Abstract Expressionist painter, paying homage to her artistic legacy.

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Thanks to

We want to recognize all the people who made this collection possible:

Photography: @AdrianaMartiphoto

Makeup: @noemy_makeup

Styling: @Paulagarlina

Design: @Cruca.madrid