Art and Fashion: How Lori Mehta Inspired the Freshness Collection

Art and fashion have always been forms of expression that intertwine in unique ways. The “Freshness” collection is born precisely from this connection. Inspired by the vibrant paintings of painter Lori Mehta, this line of sustainable summer clothing reflects the freshness and energy of summer days.

Lori Mehta’s paintings, with their luminous style and dynamic brushstrokes, perfectly capture the essence of beaches and summer heat. That same atmosphere is translated into minimalist and lightweight garments, designed to provide comfort and freshness during the hottest days of the year.

In this collection, each piece tells a story: Japanese-inspired dresses, cotton blouses with floral prints, and garments made from recycled denim. All designed with a vision of sustainability, respecting both art and the environment.

Lori Mehta: An Artistic Inspiration for Sustainable Fashion

Sustainable fashion is not only based on responsible materials and processes, but also on the stories that inspire each collection. In Lori Mehta’s case, her art not only captures the essence of summer but also reflects values ​​that resonate with sustainability: simplicity, connection with nature, and the celebration of the small details of everyday life.

The Art of Lori Mehta and its Relationship with Fashion

Lori Mehta’s paintings stand out for their fresh brushstrokes, vibrant colors, and light-filled compositions. Her works evoke moments of tranquility, such as a sunny afternoon at the beach or a moment of calm under a blue sky. These elements inspire designs that seek not only to be beautiful, but also functional and conscious of their environmental impact.

In our “Freshness” collection, this connection between art and fashion translates into:

• Clothes that convey energy and freshness: The minimalist dresses and floral prints are inspired by the simplicity and balance of Mehta’s works.
• Colors that evoke summer: Light, soft, and natural tones that recall the summer landscapes captured in her paintings.
• Timeless designs: Like art, these garments are made to last, both in style and quality.

Sustainability and Art: A Natural Encounter

Lori Mehta’s art reminds us of the importance of appreciating the beauty of the natural and simple. This same principle guides our commitment to sustainable fashion: creating garments that respect the environment and promote more conscious consumption.

• Responsible materials: We use cotton, recycled denim, and durable fabrics to minimize environmental impact.
• Ethical production: Each garment is made to order, avoiding waste and ensuring a unique and personalized design.

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A Tribute to Art and the Planet

In each piece of the sustainable summer clothing collection, there is a tribute to Lori Mehta’s artistic vision and our commitment to a more sustainable world. It’s more than clothing: it’s a reminder that fashion can be an art form that cares for and respects both people and the planet.

Minimalist Fashion for Summer: Freshness and Sustainability

Minimalism in fashion isn’t just a trend; it’s a lifestyle that combines functionality, beauty, and sustainability. The “Freshness” collection is a clear example of how minimalist design can be the perfect ally for summer.

Why choose minimalist fashion?

1. Comfort on hot days: Light and cool garments are essential for summer. The Japanese-inspired dresses in our collection offer clean lines and loose cuts that allow you to move freely and coolly.
2. Natural materials: Floral cotton blouses and recycled fabrics are the foundation of this line, promoting sustainable fashion that respects the environment.
3. Versatility: The minimalist pieces can be easily combined with other elements of your wardrobe, creating fresh and modern looks with less effort.

   In addition to being a practical style, minimalism helps reduce overconsumption, aligning with sustainability values. With “Freshness,” we demonstrate that less is more when it comes to fashion.

The Positive Impact of Recycled Denim on Sustainable Fashion

Sustainable fashion is transforming the way we dress, and the use of recycled materials is a key part of this shift. In the “Freshness” collection, recycled denim plays a leading role, offering an eco-friendly alternative to traditional materials.

What makes recycled denim special?

1. Waste reduction: By reusing jeans and denim, we prevent tons of textiles from ending up in landfills.
2. Resource savings: Producing new denim requires large amounts of water and energy. Recycling significantly reduces this environmental impact.
3. Durability: Recycled denim retains the strength and quality of the original material, ensuring garments are long-lasting and timeless.

In our collection, this material is transformed into cool, comfortable garments, perfect for summer. From blouses to unisex accessories like bags, recycled denim proves that sustainability and style can go hand in hand.

Why choose reused clothing fashion?

• You contribute to reducing environmental impact.
• You promote a more ethical and responsible fashion industry.
• You invest in unique garments with a deeper meaning.

Fabric Accessories: Sustainable Hats and Bags

In this CRUCA collection, accessories come to life with a sustainable approach. We’ve repurposed fabrics to create unisex hats and bags, perfect for completing any look. Designed with responsible materials, these accessories reflect the essence of sustainable fashion: unique, practical, and stylish pieces.
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Acknowledgments

We would like to acknowledge all the people who made this collection possible:

Thanks also to our photographer, makeup artist, assistant, and models:

Photography: @adrianamartiphoto
Makeup: @_lu_deg
Models: @flavia_colegrove @juanramonmoino @martapieltain

Assistant: @luggasmpg

More information at info@cruca.es or in our Espacio Atella Showroom at Psj. Pradillo, 22, 28002 Madrid, Spain